Stock Photography - Who Wants To Know How To Sell Online? Learn The Business Of Stock Photography

In the past getting into Stock photography was a huge undertaking. You either had to set up your own mini Agency or sign on with one of the big agencies. If you set up your own agency you were required to do all the leg work of sorting, filing and marketing your images. If you signed on with a big agency you were required to have at least 1,000 images before they would even talk to you. With the advent of the Internet and the growth of high-speed broadband connections these barriers have been eliminated. Today anyone with a quality digital camera can enter the stock photography market place and make money selling their images online.

There are literally hundreds of agencies online offering photographers a place to sell their images. In addition photographers have the opportunity to set up their own online mini agency or add a Stock Page to their portfolio site.

The big agencies have also moved online, but their requirements for acceptance have also become more difficult. Getting your images in Gettys or Corbis is very difficult and for the most part the domain of well established professional photographers.

However you chose to sell your images online, one thing is for sure you will have to adhere to the three basic principles of the successful stock photographer ? Quality, Quality, Quality. Oh and lets not forget Quantity.

What photos will sell?

The first step in selling your images on-line is understanding what images sell, and which sit and collect cyber dust. Truth be told there is very little restriction on what sells and what does not sell. The key here is to understand which type of images sell the most and in the case of Licensed images the most often. As you sell your images on line you will need to understand that just about any image can sell as long as it meets the technical requirements of the agency and you can find a buyer.

A search for ?Stock Photography? on Google returns 15,400,000 sites. The biggest agencies like Corbis and Getty are of course listed first. These agencies are still the domain of professional photographers with huge libraries, and will not entertain enquires from amateur photographers. They have huge libraries of images from professional shooters and even hire their own photographers to shoot stock on assignment for the agency, which the agency then owns. All the regular photos that you would think are really great and will sell have been done and are sitting in these agencies files. These are what are generally know as commercial stock photos and your chance of selling these is not so good.

What you will be able to sell are EDITORIAL stock. Editorial stock does not sell for as high a price as Commercial Stock, but you will sell more images more often than when trying to sell Commercial Stock.

The images you will be able to sell are the ones that no one else has or that no one else has access to such subject matter. What you need is a niche. Pictures of regular people doing regular things, shot in a professional and appealing manner are what you will be able to sell online. Photos that sell are the ones that tell a story or as stock photographers like to call them; photo illustrations. A photo illustration is a photo that has something going on in it. We have all heard the term ?A picture is worth a thousand words? well when you hear this, think Photo Illustration. These are the stock photos that sell well.

Also is is important to enjoy your photography so go out and shoot things that interest you; your trip to the fair, grandma doing her needle point, dad cooking burgers on a backyard BBQ & your brother mowing the lawn. If you work in a factory or mill and can get permission from your managers or boss to take pictures, these type of images have great potential. Industry, commerce and business are areas of high value in Stock Photography.

Always try to include a person doing something. A picture of a tractor in the field is good, but a picture of a tractor with the farmer sitting on it, is much better. (Image Farmer in the Field). If you insist on taking scenic pictures and expect to be able to sell them, if you include a person actively doing something, your chances of a sale are greatly increased. For instance, a shot of a beach sunset in great, but remember there are hundreds of just such images already in circulation, take the same shot and add a silhouette of a boy chasing a football and you have a much more saleable shot.

Also when you are taking pictures try to imagine a theme or mood. By this we mean try imagine a feeling you want to convey with your photos. Some are happy shiny people holding hands, while others will be more somber or moody. A photo that has a clear mood or theme will sell well. You can use colour, shapes and texture to illustrate different moods and themes. Images that convey feelings have high resale value. Images that are stereotypical have less. By stereotypical we mean the stuff we have all seen a thousand times in a thousand magazines and other places. While you may think that the silhouette of lovers kissing against a backdrop of a gorgeous sunset is a good marketable picture, it has been done to death and if we searched any of the major stock libraries we would find many examples of this exact picture. What might be better would be to show the couple doing something a little less typical, maybe one taking the picture of the other???

Also remember the rules of composition. The law of thirds works well and so do tightly cropped images. The old rule of ?keep it simple? applies. This is not a book about how to shoot good images, there are thousands of such references available, what we are teaching you here is how to sell them online. Just remember, the images that sell are the attractive appealing ones with good composition and good exposure.

One thing to remember though is that as most of the agencies websites display the images on thumbnail pages, having images that are attractive as thumbnails increases your chance of a sale, this follows from the rules of compostition and cropping already discussed.

Selling images online is the next big thing, something that every keen hobbyist is looking to get into. The principles of photography apply, but you must temper them with some business sense, knowing which photos sell is the best start.

Sean David Baylis is a photographer living and working in Hong Kong. Stock Photography - Who wants to know how to sell online? Learn the business of stock photography. Sign up now for the second lesson, also free...

Stock Photography - Who wants to know how to sell online? Learn the business of stock photography.

Stock photography is a huge industry, one that generates steady incomes for those photographers with the willingness to succeed. As with any worth while undertaking nothing comes easy and nothing comes for free. To succeed in this game you need to be able to; a) take saleable photographs, b) be organized enough to get them to the market. c) be patient and keep adding more images to your library In the past getting into Stock photography was a huge undertaking. You either had to set up your own mini Agency or sign on with one of the big agencies. If you set up your own agency you were required to do all the leg work of sorting, filing and marketing your images. If you signed on with a big agency you were required to have at least 1,000 images before they would even talk to you. With the advent of the Internet and the growth of high-speed broadband connections these barriers have been eliminated. Today anyone with a quality digital camera can enter the stock photography market place and make money selling their images online. There are literally hundreds of agencies online offering photographers a place to sell their images. In addition photographers have the opportunity to set up their own online mini agency or add a Stock Page to their portfolio site. The big agencies have also moved online, but their requirements for acceptance have also become more difficult. Getting your images in Gettys or Corbis is very difficult and for the most part the domain of well established professional photographers. However you chose to sell your images online, one thing is for sure you will have to adhere to the three basic principles of the successful stock photographer - Quality, Quality, Quality. Oh and lets not forget Quantity.

What photos will sell? The first step in selling your images on-line is understanding what images sell, and which sit and collect cyber dust. Truth be told there is very little restriction on what sells and what does not sell. The key here is to understand which type of images sell the most and in the case of Licensed images the most often. As you sell your images on line you will need to understand that just about any image can sell as long as it meets the technical requirements of the agency and you can find a buyer. A search for "Stock Photography" on Google returns 15,400,000 sites. The biggest agencies like Corbis and Getty are of course listed first. These agencies are still the domain of professional photographers with huge libraries, and will not entertain enquires from amateur photographers. They have huge libraries of images from professional shooters and even hire their own photographers to shoot stock on assignment for the agency, which the agency then owns. All the regular photos that you would think are really great and will sell have been done and are sitting in these agencies files. These are what are generally know as commercial stock photos and your chance of selling these is not so good. What you will be able to sell are EDITORIAL stock. Editorial stock does not sell for as high a price as Commercial Stock, but you will sell more images more often than when trying to sell Commercial Stock. The images you will be able to sell are the ones that no one else has or that no one else has access to such subject matter. What you need is a niche. Pictures of regular people doing regular things, shot in a professional and appealing manner are what you will be able to sell online. Photos that sell are the ones that tell a story or as stock photographers like to call them; photo illustrations. A photo illustration is a photo that has something going on in it. We have all heard the term "A picture is worth a thousand words" well when you hear this, think Photo Illustration. These are the stock photos that sell well.

Also is is important to enjoy your photography so go out and shoot things that interest you; your trip to the fair, grandma doing her needle point, dad cooking burgers on a backyard BBQ & your brother mowing the lawn. If you work in a factory or mill and can get permission from your managers or boss to take pictures, these type of images have great potential. Industry, commerce and business are areas of high value in Stock Photography. Always try to include a person doing something. A picture of a tractor in the field is good, but a picture of a tractor with the farmer sitting on it, is much better. (Image Farmer in the Field). If you insist on taking scenic pictures and expect to be able to sell them, if you include a person actively doing something, your chances of a sale are greatly increased. For instance, a shot of a beach sunset in great, but remember there are hundreds of just such images already in circulation, take the same shot and add a silhouette of a boy chasing a football and you have a much more saleable shot. Also when you are taking pictures try to imagine a theme or mood. By this we mean try imagine a feeling you want to convey with your photos. Some are happy shiny people holding hands, while others will be more somber or moody. A photo that has a clear mood or theme will sell well. You can use colour, shapes and texture to illustrate different moods and themes. Images that convey feelings have high resale value. Images that are stereotypical have less. By stereotypical we mean the stuff we have all seen a thousand times in a thousand magazines and other places. While you may think that the silhouette of lovers kissing against a backdrop of a gorgeous sunset is a good marketable picture, it has been done to death and if we searched any of the major stock libraries we would find many examples of this exact picture. What might be better would be to show the couple doing something a little less typical, maybe one taking the picture of the other???

Also remember the rules of composition. The law of thirds works well and so do tightly cropped images. The old rule of "keep it simple" applies. This is not a book about how to shoot good images, there are thousands of such references available, what we are teaching you here is how to sell them online. Just remember, the images that sell are the attractive appealing ones with good composition and good exposure. One thing to remember though is that as most of the agencies websites display the images on thumbnail pages, having images that are attractive as thumbnails increases your chance of a sale, this follows from the rules of compostition and cropping already discussed.

Selling images online is the next big thing, something that every keen hobbyist is looking to get into. The principles of photography apply, but you must temper them with some business sense, knowing which photos sell is the best start.

Sean David Baylis is a photographer living and working in Hong Kong. Stock Photography - Who wants to know how to sell online? Learn the business of stock photography.#break#

Free Stock Photography

 The term ?free? stock photographs does not mean that the photograph or images are free by default. Royalty free stock photography means a customer pays fees only once for a photograph. They don?t have to pay every time they need to use it. A free stock photograph can be used as many times and as long as the customer wishes. However, the copyright remains with the photographer who owns the photograph. When a customer buys free stock photograph, it is theirs to use, but they cannot sell it.

If a customer wants to use royalty free stock photographs on their website, they must make sure that their license permits the right of publication of the image. Many royalty free stock photographs are sold under the license for printing or electronic use only. These photographs are becoming more and more popular and are available on many websites and CD?s. The main drawback of free stock photographs is images can be purchased by anyone and used multiple times. A potential buyer has no way of knowing whether someone else is using the image.

Generally, fees for royalty free stock photographs depend on size and not on usage. A copyright holder can sell a photograph to anyone. However, is a customer is looking for a unique, one-of-a-kind image for a corporate campaign, etc., and then is wiser to hire a professional photographer? The difference between stock photographs and royalty free stock photographs is that a stock photograph can be used only once after licensing. If a customer wants to use it again, he needs another license. Royalty free stock photographs can be used many times over a long period of time.



Stock Photography provides detailed information on Stock Photography, Free Stock Photography, Digital Stock Photography, Nature Stock Photography and more. Stock Photography is affliated with Black and White Photographs.

Stock Photography -- Stock photos offer quality, choice, and savings in time, budget and client satisfaction

Whether you're a PR consultant, a web developer or graphic designer, chances are you've experienced the time-intensive quest for the perfect image. And I'd be willing to bet that you've also experienced the angst that accompanies the quest. Will you find the right image in time? And will it blow your budget?

Despite your mega Microsoft clip art library, and the vast (and depending on your use, illegal) repository known as Google Images, the just-right image, art or photo has eluded you. Meanwhile, the deadline is fast approaching...and along with budget constraints, there's no time to hire a professional, and taking the shot yourself doesn't yield the expert quality you need.

Consider the plethora of images and variety available through low-cost, royalty-free stock photography. Stock photos provide quick access and speedy delivery, superb quality and a broad selection, usually categorized by descriptive keywords or found quickly with a searchable database. With high-quality stock photos starting as low as a buck each, the price just can't be beat.

Advantages of Using Stock Photography

-->Save time- Stock galleries provide a way to move quickly from an abstract concept straight to the presentation. Thousands of images and photos are readily available and quickly downloadable via the Internet, so the designer, developer or marketer can leap from the work plan to the storyboard, PowerPoint, brochure or web page.

You'll no longer need days to set up a photo assignment, or spend the hours it used to take perusing clip art books, graphic files or endless CD-ROM galleries. With most online stock photo providers, you can create an account and download samples or purchase the perfect image in a matter of minutes.

-->Excellent range of selection & choice - Stock photography provides an unbeatable selection. Just imagine the advantage of having hundreds of photographers, models or designers on staff -- along with hundreds of artistic styles and expressions. Stock libraries and galleries allow you to choose descriptive keywords, or combine keywords to get even more specific search results. Do a quick Search at LuckyOliver to see what we mean. And while you're at it, go ahead and test-drive (or grab a comp of) one of LuckyOliver's watermarked images -- there's no purchase required for that!

-->It guarantees a level of quality - Sure, there are plenty of free photo web sites--and many of them are filled with all kinds of garbage, like junky low-resolution photos, animated gif files and other stuff that may not have anything to do with what you need. You can expect remarkable quality from microstock libraries since the providers have high standards for accepting and approving any photo and art submissions.

-->It's legal and ethical - Buying stock photos helps you avoid any legal issues associated with copyright. At stock photo suppliers such as LuckyOliver, you don't have to worry about collecting and filing model releases. You simply make the purchase and use the photo, hassle-free. LuckyOliver compensates the photographer--which saves you time and money once again, with less forms to sign and fewer checks to write.

-->It's affordable - Some stock photos are inexpensive, but not cheap looking--though prices do vary. While some stock providers charge a lot -- or whatever their market will bear -- there's oftentime little artistic difference between the high-dollar finds and the less expensive stuff.

For use of most stock photographs at a site like LuckyOliver, prices range from $1 to $12 per photo, with discounts available for bulk purchases. Affiliate programs may also be available, and could prove worthwhile for web developers who offer custom templates to customers or for advertising agencies, marketers and PR firms with clients who want to choose their own images and photos.

Bryan Zmijewski is the fearless leader of stock photo provider LuckyOliver. Bryan is founder and big cheese of ZURB, a customer experience firm. Not content having one successful business and being a designer/photographer himself, he grabbed another cup of coffee and started LuckyOliver, where artists and photographers buy and sell photos and images for as low $1 each. Contact Bryan at feedback@luckyoliver.com or visit http://www.luckyoliver.com.

What every photo researcher ought to know about buying digital stock photos

Your Step-by-Step Guide to Buying Digital Stock Photos ? If you've been a photo buyer for your magazine or site any length of time, you probably realize how much the photography industry has changed.

Many professional photographers are now using high-quality, high-res digital cameras instead of film for their stock photos. Read below to find out the easiest way to locate and purchase digital stock photos for your magazine, brochure or Web site.

Where to Buy Stock Photos

One way to find stock photos quickly and easily is through a stock agency Web site. Stock agencies provide several benefits.

- They offer a large inventory of stock photos by many different photographers. - You can choose from a variety of styles, colors, photo sizes and quality. - With digital stock agencies and portals, you can normally buy right from the site without having to put in a request for certain images - You conveniently have 1,000s of stock photographers in one location instead of having to sift through individual photographer's stock photo submissions sent by parcel post. As you know, postal mail doesn't come with a search box! - With a stock agency or stock image portal, you can save time because they offer uniform buying guidelines, download methods and search capabilities no matter which photographer you choose.

?Individual Photographers

Another way to find digital stock photos on the Web is to contact a freelance stock photographer directly. You might need to work with a photographer one-on-one if ...

a) you need stock photos for a specific location or with a specific theme, and are unable to locate the photos you need, or

b) you'd like to assign certain projects to one photographer who specializes in that field. It is even possible to work with some stock photographers by setting up an "on spec" relationship.

This means that you give the stock photographer your photo needs and he/she shoots images with the understanding that you may only purchase one or two (or none) of the stock images.

I have worked with several textbook photo researchers this way and I've found that the images the photo buyer didn't use many times sold at a later date to a different photo researcher.

Working "on spec" may be easier to set up than you may think, especially if you catch the stock photographer during a slow photo period.

"On spec" is many times a win-win for the stock photographer and the stock photo researcher.

This is just one example of how the Internet makes it possible to work with one or many photographers and transmit your photos quickly by email or by download from a photographer's Web site.

Quality and Size of Digital Photos

Probably one of the most confusing aspects of buying digital stock photos is how to determine the size and quality of an image.

When you receive photo submissions by postal mail, you have the actual photo print or transparency in hand, making it easy to determine if the quality and size are adequate for your project. However, with digital photos it's not always that easy.

Formats Used in Digital Stock Photography

JPG (or JPEG) format, which is one of the most popular formats for digital stock photos, enables the photographer to reduce an image's size tremendously for emailing to photo buyers while retaining the size and quality needed for most magazines and publications up to even a two-page spread.

Most digital stock images are displayed as thumbnail images, and then high-resolution (high-res) images are emailed at the photo buyer's request.

Warning: A major drawback of using JPG digital files for photos is, if the photo is re-saved over and over it will lose some digital information each time it is saved. So, it's a very good idea to save a JPG image as a Tiff file as soon as you receive it. This way you can save it without sacrificing quality.

?Fortunately, most stock photo agencies require that images be of top quality before they're accepted. This eliminates your worries about the quality of images in many cases, but always make sure the size of the stock image fits your needs before making a purchase.

Model / Property Release

If you plan to use your stock image for advertising purposes, or for some editorial use, you may need a model or property release. Check with your magazine or client and do some research to make sure which images will need a release.

Licensing Agreement for Digital Stock Photo Usage

Also, read the photographer's licensing agreement carefully so you'll know how, where and the length of time you can use the photo.

The general rules of usage still apply when buying stock photos on the Web. That's another reason to work with a dependable stock agency site or directly with a professional stock photographer.

Use these tips to help locate great digital stock photos easily, and when you need them!

Bob Pardue is a professional stock photographer located in the Southeastern USA. His stock images have been published in numerous books, reports, and publications in the USA and abroad. Bob Pardue Stock Photography

How to Save Big Bucks in Purchasing High Quality Stock Photos.

Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message. Ever wonder where those images come from? The general term for these images is "stock photos" and the evolution of digital photography has caused a revolution within the stock photo industry. In our business of selling trade show displays and designing graphics for these displays we are constantly challenged with how to develop a graphical message that is suitable for trade show graphics. Trade show graphics are considered large format printing and it has its own set of challenges, especially when it comes to finding high resolution photos that when printed look presentable. Many of you have probably taken an old 35 mm picture and blown it up to a poster size graphic only to see the quality deteriorate that it only looks good when your fifteen feet away. Imagine taking that same picture and making it 7 feet tall by 10 feet wide. Yikes!

If you're the likes or Nike or McDonalds it's no big deal to arrange professional photographers to take high resolution digital photos for any type of ad campaign, brochure or billboard. If you're the average small business in America then you have a bit of a challenge finding images that won't break the bank account. For most of our clients this is where the "Sticker Shock" of buying stock images comes into play.

So how does one get high resolution images for displays? Before the turn of the century, that is the year 2000, the world of stock photography was dominated by a few industry giants like Getty Images and Corbis and still today these two companies can supply you with just about anything. For example, let's say you want a high resolution picture of "Britain's two man bob sleigh team, competing at international sporting event, 1948, St. Moritz, Switzerland". You'll have to get this type of image from one of the major suppliers. In fact here's the link for this image on Getty.

Britain's two man bob sleigh team image

There are two types of images in the stock photography world. The bob sleigh image is "Rights Managed" which means you have to detail how, where and when you'll be using this image for marketing or advertising purposes. For a trade show display this image would cost you anywhere from $975.00 - $1350.00 per year for one display. This is where the sticker shock happens! The other type of image is called "Royalty Free" which means you can use it for most things and only have to pay a flat fee. There are lots of variations in "Royalty Free" so make sure you understand the conditions of using the photograph. "Royalty Free" images are usually priced in the range of $180.00 - $350.00. Sounds pretty good until you realize that you may need 10 photos to achieve the design you want.

What if there was a way to reduce that pricing to $10.00 per image? Almost sounds to good to be true, but it isn't. Digital cameras and the Internet have completely revolutionized the way high resolution images are being bought and sold and this new segment is called "Microstock". Microstock photo websites are where individuals can buy and sell their high quality images. The average consumer can easily purchase a professional level digital camera and with a little training can create all kinds of unique images to sell, especially when you use your photography skills along with the power of some photo editing software like PhotoShop. The two best known Microstock photo websites are iStockPhoto and ShutterStock. Both of these sites offer hundreds of thousands of high quality photos for large format printing purposes. These images are still "Royalty Free", but "Extended" licenses are available when you print large quantities of brochures or other marketing materials.

If you purchased "Royalty Free" photos from one of the major industry websites then the photos in the design could easily range from $1980.00 - $3850.00. If you purchased "Rights Managed" photos you would spend $10,750.00 - $14,850.00.

This cost savings has gotten the attention of the "big guys" to the extent that iStockPhoto was recently purchased by Getty Images for $50 million dollars.

So if you need high quality high resolution photos for Trade Show Displays, Exhibits or Booths or any other large format printing job make sure to check out all your options including the Microstock world.

Check the complete article at: http://www.smashhitdisplays.com/Trade-Show-Articles-News-Tips-Suggestions/2006/March/How-To-Save-Big-Bucks-When-Purchasing-High-Quality-Stock-Photos.htm

Evan D. Owen, President, A Smash Hit! Trade Show Displays Founded in 2003, is a leading Internet distributor of trade show display products primarily servicing North America. As a wholesaler we can offer display products at half the price as local suppliers. We offer full graphics design, printing and can work on displays as small as tabletop units to larger island style displays

Using Stock Photography In Your Design Projects

Need a great image for your latest design project or newest website? Then stock photography is the answer. Stock photography is images that are sold over and over. The images come in many different forms. Traditional stock photography includes images that are sold for a one time or limited time use only. An ad agency needs a photo of a couple for a print ad. They pay the stock photography agency a fee to use that photo one time in their ad. These types of images are very high quality and usually very expensive. They are restricted in their use and have other limitations.

Then there is Royalty Free stock photography. These images may not be the same quality but are much less expensive. They may or may not have restrictions on use. They could have no restrictions to use on a web site but there may be a fee if you wanted to use it in a print ad or package design.

License free means there are no restrictions on where you can use the images. Usually these are low resolution images suitable only for the web.

You can find images at any number of stock photography websites. Some individual photographers have their own websites where they sell only their photos. There are a number of large stock photography websites that handle images from many sources. You will also find collections of stock photography on cd's, often themed based. There are also a number of free stock photography and clipart websites and specialty sites that deal in different themes such as vintage photos.

The costs for stock photography will vary from site to site. Some sites offer different sizes of the image at different resolutions. The higher the resolution and the larger the image, the higher the cost. These images are usually for print use. At the low end are images suitable for a website. You can pay per image or buy a subscription that will allow you to download many images over time. All sites have a search feature so you can find the perfect image for your project. Some sites specialize in certain types of image, while others have images in many different categories.

Some sites will allow you to download a comp or sample of the image you are interested in so that you can try it out in your layout or design. They will have a watermark of the stock photo agency across the image, so it is only suitable for testing and not the final layout.

Remember, images you find on the internet are not free for the taking. Many images are copywrited so when you find a great image in a Google image search, that doesn't mean you are free to use it in your project. If you find an image you like, then buy it. It is the right thing to do.

Great images will give your next design project a fresh new look so give stock photography a try.

Find free stock photography images at http://www.keystockphoto.com and vintage stock photography at http://www.vintagephotocafe.com

What's It Worth - Pricing Your Stock Photography

Out of the blue a business contacts you wanting to use one of your pics. They have seen it at your web site, on your blog or at an exhibition and are requesting availability and price. After the warm glow wears off how do work out what it is worth? What can you ask for and still get the sale? But you don?t want to give it away, do you?

Firstly they are not buying a print. They are requesting the right to use your pic a multiple number of times in a way that will enhance their business and their sales. They will handle the printing side of things you are just providing the image. So the question really is what is it worth to them?

To determine this you need more information.

What is its intended use: Advertising or editorial?

Specific use: Newspaper & magazine ads, packaging, point of sale, brochures etc for Advertising (remember if it is for advertising you will need model releases for any recognizable people); Books, newspaper or magazine story illustration, news letters etc for Editorial.

Size and Placement: Full page, ? page, ? page or spot, front cover, back cover, inside.

Distribution: How many impressions and/or times will it be used. If in a newspaper or magazine what is the circulation? If it is packaging, how many bottles of wine will your image label?

Exclusivity: Can you sell the image to a competitor or does the company want exclusive use and if so for how long?

Once this information is in place you are in a position to calculate the value of your image to the company. There are several places on the net that can help, Stock Photo Price Calculator which can be seen at http://photographersindex.com/stockprice.htm is one. Use of this calculator will get you a high, average and low price based on current market expectations which you can use for your negotiations.

When I contact the enquiring business for the above information I usually ask, in that initial email, what their intended spend is on the project. Mainly to get an idea of how professional they are. If they indicate the overall budget for the project, 20% to 25% will be for resources, just be aware that your image is part not all of the resources. If they don?t have a budget, mmmmmmmmm.

If the business is unknown to you or it is your first dealing with them, asking for your money up front is not out of the question. It can also be a face saving tactic when being pushed for a lower price that you feel is their top offer. If you are offering payment at a later date, it is essential that you include on your invoice ?licensed rights are not assigned until the invoice is paid in full.? This will give you some sort of fall back position if the money never arrives.

Beware of the old chestnut of ?we will be buying a lot more of this type of image in the future, can you do something about the price?. My response to this one is along the lines that I give discounts to regular buyers and a regular buyer is one with a history of 5 or more purchases. To the exposure I will get, just think of the dollars in the bank in the future, argument my response is I have to pay my bills now. I mean who really does the read the photo byline on a wine bottle label?

Don?t forget this is a business negotiation, the buyers job is to get the image at the lowest price they can, your job, apart from making the pics, is to get the best price you can for your image.Henry Bateman is an artist/photographer, his work can be seen at http://www.pissedpoet.com and at http://pissedpoet.blogspot.com

What's it Worth - Pricing your stock photo

Out of the blue a business contacts you wanting to use one of your pics. They have seen it at your web site, on your blog or at an exhibition and are requesting availability and price. After the warm glow wears off how do work out what it is worth? What can you ask for and still get the sale? But you don't want to give it away, do you?

Firstly they are not buying a print. They are requesting the right to use your pic a multiple number of times in a way that will enhance their business and their sales. They will handle the printing side of things you are just providing the image. So the question really is what is it worth to them?

To determine this you need more information. What is its intended use: Advertising or editorial? Specific use: Newspaper & magazine ads, packaging, point of sale, brochures etc for Advertising (remember if it is for advertising you will need model releases for any recognizable people); Books, newspaper or magazine story illustration, news letters etc for Editorial. Size and Placement: Full page, ? page, ? page or spot, front cover, back cover, inside. Distribution: How many impressions and/or times will it be used. If in a newspaper or magazine what is the circulation? If it is packaging, how many bottles of wine will your image label? Exclusivity: Can you sell the image to a competitor or does the company want exclusive use and if so for how long?

Once this information is in place you are in a position to calculate the value of your image to the company. There are several places on the net that can help, Stock Photo Price Calculator is one. Use of this calculator will get you a high, average and low price based on current market expectations which you can use for your negotiations.

When I contact the enquiring business for the above information I usually ask, in that initial email, what their intended spend is on the project. Mainly to get an idea of how professional they are. If they indicate the overall budget for the project, 20% to 25% will be for resources, just be aware that your image is part not all of the resources. If they don't have a budget, mmmmmmmmm.

If the business is unknown to you or it is your first dealing with them, asking for your money up front is not out of the question. It can also be a face saving tactic when being pushed for a lower price that you feel is their top offer. If you are offering payment at a later date, it is essential that you include on your invoice "licensed rights are not assigned until the invoice is paid in full." This will give you some sort of fall back position if the money never arrives.

Beware of the old chestnut of "we will be buying a lot more of this type of image in the future, can you do something about the price". My response to this one is along the lines that I give discounts to regular buyers and a regular buyer is one with a history of 5 or more purchases. To the exposure I will get, just think of the dollars in the bank in the future, argument my response is I have to pay my bills now. I mean who really does the read the photo byline on a wine bottle label?

Don't forget this is a business negotiation, the buyers job is to get the image at the lowest price they can, your job, apart from making the pics, is to get the best price you can for your image.

Henry Bateman is an artist/photographer and his work can be seen at www.pissedpoet.com and at pissedpoet pics

Find Great Photos for Your Web Site From Stock Photography

Do you need great pictures? Are you looking for pictures to put on your website? If you need some pictures and you need to find them quickly, if you need photos to use on a website, or if you need photos and can not pay/do not have time for a professional photographer, stock photography may be the answer.

What are stock photographs? Stock photos are those that are submitted to a photo library. The library then sells the rights to use the images (usually on a website) and the library keeps part of the fees. The great stock photographer can make good money by submitting photos to the library regularly. They may make a good amount of money from the photos.

There are many services out there to offer you great stock photography. No matter what you are looking for, you can find a photo library that will have it for you. You can find thousands of pictures of people, places, animals and much more. A quick search on the internet will show you there are many photo libraries available. Corbis is one popular one. They all have different fees you will have to look for yourself.

With the many stock photography suppliers on the internet, you can browse through hundreds of thousands of photos on the topics you are looking for. Many of these come royalty free and some do not. You can usually search for these in a specific way as well.

In the long run, the fee you pay to use the photos on your site are usually worth in and are cheaper than any other alternative. They are really great, high quality photos. Many of them are done by very professional photographers that are looking to make some extra money and maybe even extra exposure by placing some of their work in the stock photography market.James Hunt has spent 15 years as a professional writer and researcher covering stories that cover a whole spectrum of interest. Read more at www.stock-photography-central.info

Custom Photography versus Stock Photography

In the 1990's, the photography industry went through a revolution. Now it's common to discuss imagery in terms of pixels per inch, jpegs, and tiffs. No longer do we discuss photography just in terms of film specifications. Digital images--both custom and stock photography--and software such as Adobe? Photoshop? are commonly used. As a result, we all need to be careful. As consumers, there are many options and legal implications to be aware of when buying and using graphic images.

Rights to photos: custom and stock

A question to ask early on in a project is, "Who has the rights?" Copyright law protects images as property of the photographer, with specific rights as defined by contract. These usually relate to time frame, types of use, and use in photographer's promotional materials.

"For example, if you're shooting an ad campaign, you may want to purchase rights for a year. If you extend the campaign, however, you need to renegotiate your purchase agreement with the photographer," notes Kim Cobb, team leader at The AVS Group. "Any models, professional or not, used in pictures, should also sign releases, and you should be aware of any time or usage restriction that may be included in the release."

"At AVS, you have rights to use images we shoot for you for as long as you want, in any type of media. There is no additional charge for these rights," says Cobb. On the other hand, rights for stock images vary depending on the purchase agreement. Usually stock image firms allow the user free use of an image to present a concept or rough. If the user wants to use the image in a project, though, the image must be purchased.

Purchased images generally come in two types: traditional and royalty-free. The traditional license purchase is based on a full gamut of contract specifics and should be carefully reviewed. The second type, royalty free, typically allows the buyer to use the image with very few restrictions. Usually they are purchased for a one-time flat fee and altered to create new, unique works by the graphic designer.

What rights do consumers have for stock images?

"We're often asked to provide the stock images that have been used in the creative execution of client's project, but that is usually expressly prohibited in the license," says Cobb.

As a rule, licenses state that the images may not be sublicensed, resold, or otherwise redistributed. Nor can they be detached from a product or Web page. Clients can receive the digital media as part of the product, but not separately.

Can consumers use their own images?

Yes. Having a disk of useable imagery at your fingertips is convenient, plus you can always add more.

"You might want to consider having commonly used images of your products or services compiled on a CD in formats you can use," notes Cobb.

Some variables to consider would include how you plan to use the images (PowerPoint? presentations, Web use, printing, etc.) and color format (CMYK for print and RGB for electronic delivery).

Always read the fine print!

It is important to understand that the information in this article is intended to highlight general issues and is not legal advice or a solution to individual problems. If you do have further questions or problems, seek competent legal counsel before relying on this or any information. It is your responsibility to ensure that you comply with all laws regarding your use of an image. The penalties can be severe.

The AVS Group is a marketing, training, and communications company. AVS is in La Crosse, Wisconsin. AVS helps clients communicate and market effectively. AVS can be found online at http://www.avsgroup.com

Custom Photography versus Stock Photography

In the 1990's, the photography industry went through a revolution. Now it's common to discuss imagery in terms of pixels per inch, jpegs, and tiffs. No longer do we discuss photography just in terms of film specifications. Digital images--both custom and stock photography--and software such as Adobe? Photoshop? are commonly used. As a result, we all need to be careful. As consumers, there are many options and legal implications to be aware of when buying and using graphic images.

Rights to photos: custom and stock

A question to ask early on in a project is, "Who has the rights?" Copyright law protects images as property of the photographer, with specific rights as defined by contract. These usually relate to time frame, types of use, and use in photographer's promotional materials.

"For example, if you're shooting an ad campaign, you may want to purchase rights for a year. If you extend the campaign, however, you need to renegotiate your purchase agreement with the photographer," notes Kim Cobb, team leader at The AVS Group. "Any models, professional or not, used in pictures, should also sign releases, and you should be aware of any time or usage restriction that may be included in the release."

"At AVS, you have rights to use images we shoot for you for as long as you want, in any type of media. There is no additional charge for these rights," says Cobb. On the other hand, rights for stock images vary depending on the purchase agreement. Usually stock image firms allow the user free use of an image to present a concept or rough. If the user wants to use the image in a project, though, the image must be purchased.

Purchased images generally come in two types: traditional and royalty-free. The traditional license purchase is based on a full gamut of contract specifics and should be carefully reviewed. The second type, royalty free, typically allows the buyer to use the image with very few restrictions. Usually they are purchased for a one-time flat fee and altered to create new, unique works by the graphic designer.

What rights do consumers have for stock images?

"We're often asked to provide the stock images that have been used in the creative execution of client's project, but that is usually expressly prohibited in the license," says Cobb.

As a rule, licenses state that the images may not be sublicensed, resold, or otherwise redistributed. Nor can they be detached from a product or Web page. Clients can receive the digital media as part of the product, but not separately.

Can consumers use their own images?

Yes. Having a disk of useable imagery at your fingertips is convenient, plus you can always add more.

"You might want to consider having commonly used images of your products or services compiled on a CD in formats you can use," notes Cobb.

Some variables to consider would include how you plan to use the images (PowerPoint? presentations, Web use, printing, etc.) and color format (CMYK for print and RGB for electronic delivery).

Always read the fine print!

It is important to understand that the information in this article is intended to highlight general issues and is not legal advice or a solution to individual problems. If you do have further questions or problems, seek competent legal counsel before relying on this or any information. It is your responsibility to ensure that you comply with all laws regarding your use of an image. The penalties can be severe.

The AVS Group is a marketing, training, and communications company. AVS is in La Crosse, Wisconsin. AVS helps clients communicate and market effectively. AVS can be found online at http://www.avsgroup.com

How to Chose Stock Photography for your Web Site

 

 How to Chose Stock Photography for your Web Site

 by: Kelly Paal

So youve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo thats right for you. Here are some tips to get you started so that you are happy with your choice.

1. Decide where you want to purchase your stock photography. There are large agencies and small independent photographers. While the agencies will have more to chose from and sometimes lower prices an independent photographer will offer more personalized service and opportunities for you to have custom work done, if that is what you need.

2. Dont go in expecting to find an exact image that is in your head, a large agency or an independent photographer will not have the man in a blue suit, holding a cell phone, next to the white blinds nor will they have the beach landscape with the green and white striped chair. You need to have a clear idea in your head of the message that you want to convey and search for an image that creates the message that you want. (If you want something specific youll have to pay for a photography to shoot to your specifications.)

3. Make use of a free comp image to try out the image and make sure that it fits with your project or web design. Most stock agencies offer some sort of free comp image for position only so that you can make sure that you like what youre going to buy. Please use this option, if available, and make sure that the image is going to convey the message that you want it to.

4. Pay for what you need. Dont pay for a 300 dpi image for a web design, and dont buy a 72 dpi image for something you intend to print. Make sure that the agency or independent photographer offers at least a printable and a web version of every photo. Buy only the size image that you need for your job.

5. How much do you want to pay and for how long to you want to use the image? This comes down to royalty free or rights managed. If you dont want the chance of your competitor using the same image or you plan to use the image on or for a product you may want to look at rights managed. This will cost you more but it will lessen the chance of your competitor using the same image. Keep in mind that if youre using the image for an extended period of time you will have to pay for the use of the image every year or so. If you dont feel that your competitor using the same image is a threat or you dont have the money for rights managed photos look into royalty free photography. This product is also great if youre planning to use the images for an extended period of time.

I hope these tips help to get you started in choosing stock photography for your web site, business, or product. Remember to shop around and look for what you need. Also if an agency or photographer doesnt have what you need ask, you may be surprised how helpful they can be even for specific requests. If you have some specific questions please visit my Photography Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post your question there.

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.