A dictionary description of ?photographer? could be something like this:
?A photographer is a professional who earns at least ? of his or her living from photography, is listed in the yellow pages or the equivalent, and operates out of his/her professional studio or home office.?
At least that?s how we used to describe them.
By the year 2010 (only a few years away), it will become evident that a stock photographer is anyone with a top-of-the-line digital camera, some talent, a sensitive eye, and who is technically capable of producing and delivering a high-resolution image suitable for publication.
Most of these stock photographers will be self-taught, have no degree in journalism or photography, and own a minimum of equipment. And, yes, won?t know how to spell emulsion, transparency, Velvia or Provia.
It?s inevitable. We saw it happen in the last century when art materials became inexpensive for any consumer. Watercolor pads, oils, canvas, brushes ?all became accessible to just about everyone. And everyone, it seemed, began exhibiting their artistic talent. Original art burgeoned. It was good. And it sold.
Have you noticed the same is happening in this century with photos? The sale of iStock to Getty Images for $15 million should be proof enough that persons who have no previous experience in stock photography can enter this field in the click of a shutter.
If you?ve got a good eye for design, composition and color ?why not?
Welcome to the new breed of stock photographers.
THE TRANSITION
To flourish in the field of editorial stock photography, no longer will it be necessary in the year 2010 to acquire a brick-and-mortar location, or to advertise in a trade magazine, or send direct mail promotions to your client list.
Varying degrees of talent and capability, as in any profession, will surface ?that?s for sure. For the photo editor, as long as the supplier can deliver that on-target picture, capable of professional reproduction, the buyer will care little about the track record of the photographer. There! I called him a photographer, even though the photo might be the first image that came out of his digital camera.
This new breed of digital stock photographer fits in with the new search and delivery methods being adopted by today?s photobuyers.
Most editorial photobuyers have a (relatively) long window of time to gather their needed images. (Unlike art directors in the commercial world, who often need images yesterday, or at least ?today.)
This ?float? is to their advantage. It?s not unheard of that a photo editor at a magazine, newspaper, or book publisher can allow three to four days for a lightbox delivery of a selection of images.
And here?s the difference in today?s digital age from the world of film that we have graduated from:
The photographer doesn?t necessarily even have to take a picture? until they get a phone call, fax, or email from a buyer who has found them through the Internet. It?s no different than the pizza deliveryman who doesn?t bake a pizza until he gets a phone call from a customer.
HOW THEY FIND YOU
You?ve probably noticed the search engines today can now handle three, four, and even five-word searches very well.
The new breed of stock photographer will add another dimension to his workflow: keywords (what we used to call captions). And they will be three, four and five-word descriptions. (Single word descriptions are now ?out.? Multiple word descriptions are in).
Here?s the good part. The photographer can have a hi-res digital image on a photobuyer?s screen within 24-hours of getting the original request. Now that?s speed of delivery.
Does this make you want to consider switching to digital ASAP? This is no longer a revolutionary way of doing stock photography; digital is becoming ?business as usual.? And it has many advantages.
Here?s just one advantage: say you receive a deadline photo request from an editor or publisher. This official request becomes a ?permission? or ?passport? for you to gain entrance to whatever or whomever the publisher has requested. Say the request is for a school classroom picture.
What school board superintendent wouldn?t be happy to give you permission? He would cut through the administrative tangle of getting you into the high school chemistry lab for the pictures, if he knew your photos were going to appear in the very Houghton-Mifflin textbook series they use daily. For the superintendent, your gift to the school of a few of the file images is free publicity for the school, to publish in the local newspaper as to how the school is spending the community?s tax dollars for the benefit of students.
The same system applies for museums, industry, agricultural centers, corporations, and dentists, even hospitals. You?ll be amazed how easy it is to get ?permission? when the request for picture-taking comes not from you, but from the media. Any media.
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?You don?t necessarily even have to take a picture?
until you get a phone call, fax, or email from a buyer
who has found you through the Internet??
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All businesses and services are looking for good public relations plus their 15 minutes of fame.
In the meantime, while you are waiting for that call from the photobuyer, you can begin building a database of local subjects. It?s wise to do this because you might get a call for a skiing picture in July or a sailing scene in January.
And where do you find ideas for potential subjects for such photos?
Brochures and pamphlets at the local Chamber of Commerce, Visitors? Bureau, or Bureau of Economic Development, or the Regional Tourist Office brochures, all will show you what you should be photographing: landmarks, skylines, entertainment centers, industry, schools, museums, agriculture, and so on. Even check out the postcard rack at the drug store, and the Yellow Pages of the area phone books.
THE MISSING LINK
Is something missing here? Yes. You need a link between your keyword descriptions and the world of photobuyers.
Your first task should be to attach keywords to every photo on your website, so that the search engines will pick them up and add them to their database of information, accessible to photobuyers.
But be cautioned, photo researchers and photobuyers have learned that it?s easier to search a central website which has millions of keywords referring to large selections of photos, than searching millions of websites with only a limited selection of keywords and photos.
That?s why we began building our PhotoSourceBANK back in 1999.
https://www.photosource.com/products/psb.php Hundreds of photographers have entered over two million keywords and keyphrases describing their photos, and the system grows daily. We get 44,000 hits a day at our site and half of them are photobuyers seeking specific photos.
If you don?t have a website, or you want additional exposure for the keywords on your site, the PhotoSourceBANK is the place for you. You can enter keywords describing not only your existing pictures, but also those you haven?t taken yet but that you have ready access to. You can place up to 3,000 keywords and phrases on your own page on the PhotoSourceBANK site.
Several keywording services have been born since photographers and buyers have recognized the importance of keywording, that can help if you don?t want to do all the keywording yourself. One we can recommend is Paul Henning?s Stock Answers, 1 414 607 9642; paul@stockanswers.com
How does a photobuyer use the Internet to find the source of a hard-to-locate picture? You can see the process by doing this: -- in the Google search bar (or any major search engine), type in a really off-the-wall request. For example: ?talking drums and witch doctors.? After the last word (doctors), put a space and then the word, photosource. And click.
Scroll the site and see the keyphrase highlighted in red in one or more photographer?s lists of photo descriptions. Try this with any selection of your own. Google is making photo research fun!
While you are building your files of your photographs, you will probably discover some specific area or areas of specialization that you enjoy: teen basketball, gardening, small planes, dance, veterinary medicine, auto racing. A search engine will show you dozens of markets waiting for you in your specialization areas.
Your specialization?s are strong reasons for photobuyers to keep coming back to your site. You?ll find that if you specialize, a photobuyer whose photo needs and publishing focus match subject areas you cover, will use your site as a dependable resource and want to keep up to date on your new entries.
Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. Telephone: 1 800 624 0266 Fax: 1 715 248 7394. Web site: http://www.photosource.com/products
Labels: stock_photo_agencies, stock_photo_agency, stock_photo_art, stock_photo_business, stock_photo_cd, stock_photo_cds, stock_photo_collection, stock_photo_com